Sales qualified leads are contacts who've taken actions that expressly indicate their interest in becoming a paying customer. An example of an SQL is a contact who fills out a form to ask a question about your product or service. The "More volume" lead form type uses a lead form design with fewer steps to submit the form. However, those leads may include people that aren't as interested in your business, product, or service. Without quality lead generation, your marketing efforts will be made up of shots in the dark. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content. Product qualified leads are contacts who've used your product and taken actions that indicate interest in becoming a paying customer. PQLs typically exist for companies who offer a product trial or a free or limited version of their product (like HubSpot!) with options to upgrade, which is where your sales team comes in. An example of a PQ...